Explore Lithuania’s mature Global Business Services ecosystem, driven by skilled talent, operational excellence, and a strong cost-to-quality advantage.
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This article was written by Nora Bendzius-Drennan, Senior GBS & ICT Investment Advisor at Invest Lithuania
Lithuania is an established global business services (GBS) location in Europe and is increasingly emerging as a destination for value-driven, technology-enabled operations. With over 100 GBS centres, strong multilingual talent, and advanced digital capabilities, Lithuania offers a scalable base for companies expanding high-value services across the European market.
Global Business Services (GBS) in Lithuania refers to centralised operations that deliver functions such as IT services, finance, analytics, customer support, and compliance across multiple markets from a single location.
This model is closely linked to shared services and modern business outsourcing, where companies centralise operations to improve efficiency, scalability, and service quality across regions.
The global business services (GBS) market is evolving rapidly. For investors, the key question is no longer where to find the lowest-cost delivery model, but where to build resilient, technology-enabled operations capable of handling complex, high-value work.
According to PwC’s 2025 GBS Study, the sector is shifting towards talent, resilience, AI-enabled delivery, and measurable business outcomes, with hybrid models, nearshoring, and Centres of Excellence becoming standard. This reflects a broader move away from traditional cost-driven outsourcing – including sales outsourcing in Europe – towards capability, automation, and service quality.
Across the CEE region, this shift is clear: companies are increasingly building higher-value functions such as analytics, IT services, and financial planning.
Lithuania’s growth as a global business services hub in Europe closely reflects these global shifts, particularly the move toward hybrid delivery models, AI-enabled operations, and capability-driven outsourcing.
The country’s position as a GBS centre is driven by a combination of structural strengths:
Lithuania is increasingly recognised as a base for global business services, selective outsourcing, and capability-led operations. Notably, 83% of new GBS projects in 2024 were either launched by technology companies or built around strong digital functions.
This aligns closely with what global companies now require: high-value operations in IT services, consulting, compliance, analytics, and digital transformation.
Lithuania’s maturity as a GBS location is reflected in the companies already operating here:
These examples demonstrate how both international and Lithuanian companies are building high-value service operations within the country.
Talent remains one of Lithuania’s strongest advantages. The country ranks 27th in the Global Talent Competitiveness Index 2025, while one quarter of GBS centres deliver services in five or more languages.
Lithuania-based centres serve 97% of top European markets, making the country a highly effective platform for regional and global service delivery.
This is particularly relevant for companies exploring sales outsourcing in Lithuania or broader customer-facing operations, where multilingual capabilities and service quality are critical.
Learn more about the tech talent in Lithuania in the latest article.
Lithuania’s business services ecosystem has evolved from transactional shared services into high-value, multifunctional operations.
Today, many GBS centres deliver multiple complex functions, combining automation, AI, and data-driven processes. In fact, 51% of centres perform five or more functions, reflecting high operational maturity. Companies are building “strategic competence powerhouses” rather than traditional back-office units.
GBS centres in Lithuania increasingly deliver high-value, business-critical functions:
These capabilities position Lithuania as a strong destination for both advanced business outsourcing and specialised functions such as sales outsourcing in Europe.
Explore Lithuania’s mature Global Business Services ecosystem, driven by skilled talent, operational excellence, and a strong cost-to-quality advantage.
Lithuania’s role in the European outsourcing market is no longer defined by cost. Instead, it is emerging as a strategic centre for global business services in Lithuania, where companies build high-performing, technology-driven operations.
With strong talent, advanced digital capabilities, and full EU market access, Lithuania enables organisations to combine efficiency, quality, and scalability — positioning it as a leading destination for business outsourcing in Europe.
Lithuania offers a combination of multilingual talent, advanced digital capabilities, and EU market access, making it ideal for high-value GBS operations.
Companies can outsource IT services, analytics, compliance, cybersecurity, and multilingual customer support functions.
Business Process Outsourcing (BPO) typically means outsourcing specific tasks or processes to a third-party provider. Global Business Services (GBS) integrates multiple functions – such as finance, HR, IT, and procurement – into a centralised operating model.
Lithuania is better positioned as a high-value outsourcing location, where global companies prioritise quality, resilience, and digital capability over cost alone.
Yes. Many GBS centres in Lithuania provide services in multiple languages, supporting operations across European markets.
Invest Lithuania is here to keep you informed about the latest news, opportunities, and developments shaping Lithuania’s business landscape. If you have any questions or would like more details, feel free to contact us—we’re here to provide the insights you need.
