Marketing Lead | Work in Lithuania

We are seeking an ambitious and experienced Marketing Lead to join the Work in Lithuania team.

Work in Lithuania is a global talent attraction program developed by Invest Lithuania, aimed at encouraging highly skilled professionals from around the world to build their careers in Lithuania. We act as a link between people looking to land their dream job and companies in Lithuania keen to hire specialists from abroad.

At Work in Lithuania, you will contribute to making Lithuania a go-to career destination for global talent. Your daily efforts and insights will shape actions that contribute to real change and economic growth in the country. You will be joining an ambitious marketing team responsible for the Work in Lithuania brand, the country’s image, as well as long-term and short-term campaigns with a global reach. If you are eager to make a real impact, we want to hear from you!

The Role:

• Be a key person in leading the marketing function of the Work in Lithuania program.
• Set overall marketing strategy and KPIs across different channels and segments, and manage budgets aligned with strategic goals.
• Establish positioning and messaging, build and strengthen the brand, identify target audiences, develop value propositions, and ensure the competitiveness of the country and program.
• Oversee the execution of the strategy, managing both budget and timing.
• Lead the execution of marketing activities from start to finish, ranging from long-term image-building to short-term tactical efforts, leveraging internal support and driving collaboration.
• Create, maintain, and conduct analytics across multiple platforms, and extract insights to develop new ways to gain the attention of our target audience.
• Collaborate with writers, graphic designers, and other creatives to produce content for Work in Lithuania.
• Manage internal team members and external marketing resources to ensure quality and timely delivery.

You Will Have:

• A university degree, preferably in Marketing, Communication, or Business Management.
• Three to five years of experience in marketing or advertising. Experience managing a small team is considered a plus.
• A proven track record of managing integrated marketing or digital campaigns, preferably involving foreign markets.
• Self-motivation, with a strong desire to market Lithuania as a great place to build a career.
• Excellent organizational, prioritization, and decision-making skills.
• A strong understanding of marketing trends, digital marketing, and integration strategies.
• Creativity, ingenuity, and curiosity.
• Excellent written and verbal communication skills in English and Lithuanian.

What We Offer:

• Gross salary from 3600 EUR/month and higher, depending on the candidate’s experience.
• A financial bonus twice a year for reaching or exceeding your goals.
• An additional 7 paid vacation days annually.
• Private health insurance to help you take care of your well-being.
• A modern, pet-friendly office in a beautiful business center in Vilnius.
• Flexible work options to combine work from home and the office – we’ll provide the necessary computer equipment and a financial allowance for setting up a home office.
• Opportunities to travel for work and work while traveling – you’ll be able to work from any city, country, or time zone for up to 3 months per year.
• Team training, events, and workations – every year you’ll be able to explore unique places in Lithuania to work, learn, and have fun with your team.
• Snacks at the office, fun activities with colleagues, volunteering opportunities, and many other cool things.

You’ll be working with